Tesla has slashed prices on its solar systems by up to 20% in a bid to propel sales after the progress it has made streamlining its solar sales process by integrating Tesla Energy products into its existing storefronts.
Tesla Energy is reducing the prices of their solar power systems by $3,000 to $5,000 for the average homeowner.
A Tesla spokesperson speaking to Electrek said “As a result of the vertical integration of our solar products into Tesla’s retail stores and the increased efficiencies we’ve realized over the past year by closing more expensive sales channels like door-to-door sales, we are now able to reduce prices for our solar power systems. As a result of this pricing change, our average customer will see a savings of between $3,000 and $5,000. This change, along with our push to continue shortening the time between sale to installation, will accelerate the adoption of solar and the world’s transition to sustainable energy.”
According to Tesla the price reduction will be felt more significantly for bigger installations, which will see the price drop by as much as 20%. The publication notes that Tesla cites “vertical integration” as the reason behind the price reduction.
Since Tesla acquired SolarCity, it was integrated into Tesla Energy and they sell the products through the company’s existing network of retail stores and car owners.